Web Design

Product Design

Web Development

3D

Web Design

Web Design

Web Design

Web Design

Web Design

Web Design

Web design and development for Pyroplane. An email marketing subscription service.

Web design and development for Pyroplane. An email marketing subscription service.

Web design and development for Pyroplane. An email marketing subscription service.

Web design and development for Pyroplane. An email marketing subscription service.

Web design and development for Pyroplane. An email marketing subscription service.

Web design and development for Pyroplane. An email marketing subscription service.

Web Designer

Role

Web Designer

Role

Background

Background

Pyroplane is an email marketing service that simplifies their solution offerings by functioning through the subscription business model.

Pyroplane is an email marketing service that simplifies their solution offerings by functioning through the subscription business model.

Goals

Goals

1

Rethinking email marketing

Pyroplane's website is the main touch point for potential clients. Since the business does all tasks async with no meetings, the website should be designed to feel like a modern product. It must feel intuitive to use-- just like a popular smart phone app often does.

1

Rethinking email marketing

Pyroplane's website is the main touch point for potential clients. Since the business does all tasks async with no meetings, the website should be designed to feel like a modern product. It must feel intuitive to use-- just like a popular smart phone app often does.

1

Rethinking email marketing

Pyroplane's website is the main touch point for potential clients. Since the business does all tasks async with no meetings, the website should be designed to feel like a modern product. It must feel intuitive to use-- just like a popular smart phone app often does.

2

Simplifying offerings

Pyroplane makes a point to differenciate itself from the traditional marketing agencies. The website must provide extreme clarity to how the business can help its clients.

Solutions

Solutions

1

Designing a service as a product

If a business offers design services, its website should reflect the proficiency level by which they can deliver human-centric design solutions. The website features a minimalistic hero section with a clear value proposition. The burning "@" is designed to be interactive and reacts to the user's cursor. This creates a sense of responsiveness in the first few seconds of a visit.

2

Shining a spotlight on clarity

Something that traditional email marketing agencies often get wrong is their service offering. Pyroplane's website is designed around their 3 service subsription plans. This extreme clarity is achieved through visual decluttering of information and staying true to the value proposition of the business as a whole.

Tools

Tools

Figma

Framer

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Conclusion

Even though email marketing might seem like it could have nuanced service offerings, the design of this website ensures that the user journey is as smooth as possible, providing visitors with just the right information at just the right time.

©2025 Arya Pooladi